GIMLET Crop Top | Again Collection (clipped to polyvore.com)
GIMLET Crop Top | Again Collection
Category Archives: Uncategorized
One Piece Swim
ShopBop
Ankle Flattering Shoes
Classic Simplicity – ModCloth Outfit Challenge
Knee Highs
Haven’t worn my knee high’s in awhile. We had excellent weather this weekend which means knee high socks and blazers. All items shown are pretty much recycled from my closet but I enjoyed pairing my Roxy blue fedora with the rest of my monochrome madness to add a little touch of fall (Roxy is having a family and friends sale at the moment with additional 30% off so don’t miss out on that!). I also brought these insane JC’s back into rotation, they make my legs look incredibly long and lean when paired with these socks. Makes me want some knee high boots even more now, anyone else agree?
Thank you so much to Timex who sent me this rad watch to feature! I think sometimes we forget about these classic watch brands but their new collection is super rad. The band on this one is a cool silver mesh material which makes it appear more like a bracelet than a watch.
Charm Hat – Roxy
Open Back Printed Jumpsuit – MANGO
Carter Peep Oxfords – Jeffrey Campbell
Medium Selma Saffiano Satchel – Michael Kors
Boyfriend Blazer – H&M
Originals Classic Round Watch – Timex
Comic Con 2013
Left: Brittany Heyden (Black Cat) ; Right: Me (X-23)
I’d like to formally address that there will be a significant lack of posts this week due to Comic Con slowly approaching. And by slowly I mean I leave tomorrow. I will have more than enough photos to share once I return. I will be dressing up this year yet again as Psylocke from X-Men. The 80s version however (didn’t feel like walking around in a tight one piece). Please be sure to follow my Instagram for updates! You won’t be sorry, a lot of shenanigans occur during the “con”. I have a feeling there will be enough photos to share 🙂 The photo above is my cosplay from last year, X-23 also known as Wolverine’s (weapon X) female clone. My sister is rocking a few fun cosplays as well, she is incredibly talented and has made both of my costumes thus far! Check out her Facebook page Here.
I look forward to posting after the convention! I’ll see all of you lovelies soon!
May the 4th Be With You
This past weekend I celebrated May 4th, also known as Star Wars day, with my Blackmilk leggings and Ewok backpack. Even better, it was also free comic book day! Nerds unite!
Vapor Moto Jacket – UNIF
Artoo & Threepio Leggings – Blackmilk Clothing
Platrane Boots – Jeffrey Campbell
Sunnies – ZeroUV
Social Media Marketing on Etsy
I have recently been back on an Etsy kick, for those of you who don’t know what Etsy is here is a quick overview. This website allows users to sign up and sell products online in a small business environment all via the Internet. The website is best known for its unique shops that include vintage and hand made items not found elsewhere. The entire process seems very hush hush, I only came across the website after hearing friends speaking about it.
The best part is that a lot of the items are sold at decent prices and the unique pieces are worth a peak. You never know when the next Marc Jacobs could be hand sewing you a dress behind that computer screen. In comparison to Ebay where you can buy and sell items along with holding auctions, Etsy is set up more as an online store per each user. After browsing through the various categories once you select an item you can click on the user to view their whole shop. Each homepage can be customized with a shop banner and description of the shop (vintage, handmade jewelry, or hand sewn swimwear). While customers can stumble upon your shop when entering in a search or browsing the categories how does a shop become successful and drive traffic?
The answer is pretty obvious right? Social media! It’s not very often you find online banners promoting Etsy websites. The key to success is utilizing word of mouth advertising and social media. Google analytics is also a great resource to promote web traffic. The site is as close as you can get to hosting your own online retail store but made simple and easy. Facebook can help “share” your message with friends, family or even acquaintances. The greatest part is seeing your store “liked” on multiple news feeds. Instagram could be a great resource for promotion of clothing and accessory products as well. Getting friends, family, and influencers to post pictures wearing your product along with appropriate hash tags and mentions could put your store to the top! Giveaways and sending product to popular Instagram fashion users could give them an incentive to promote your product. Just make sure their style matches what you are offering!
While I do not have the time nor the skill to create some of the wide offerings Etsy has, I am fully supportive of up and coming designers. If you play your cards right online your shop can become a hit.
Geek Branding: NO GIRLS ALLOWED!
With all of the previous months tweets about New York Comic Con I couldn’t help but reminisce on my visit to the San Diego Comic Convention this past July. While I am straying off my typical fashion related marketing posts I do have a bit to discuss on the perception of women (seemingly feminist I know) and how they are being used to market to all the “geeks” of the world. Over this past summer my sister and I decided to Cosplay (dress up) as our favorite comic book characters. While we both have the nerd gene swimming inside us it isn’t uncommon to find girls within these conventions who are in it for the GLORY of having men of all kinds drooling over their skimpily dressed bodies.
Booth Babes, some of you have seen them flaunting their goodies at car shows passing out flyers but more recently they have taken over the nerd scene. Booths at these conventions like Comic Con or Wonder Con help promote things like television shows, magazines, or video games with good looking girls dressed in questionable “costumes” as seen in said shows or games. While some girls are just in it for the attention there ARE girls out there who are genuinely interested in the content these conventions withhold and what is it to stop them from expressing their fandom through cosplaying? One writer for a CNN blog thought otherwise, generalizing ALL girls who dress up to be attention seeking fakes.
While women have always been a step behind men in all aspects of life including careers, respect, and strength I never would have thought in 2012 women would still be considered inadequate in what used to be close to an all male geeky world. Advertisements, television, and print are still portraying women as submissive and unintelligent. With the introduction of the heroine it would seem that women would be more empowered than ever to be strong risk takers. With articles like this coming out it unfortunately just emphasizes the feelings that males have towards females in the comic industry. Even worse, me and my sisters photograph is associated directly with the article. Talk about misinterpretation.
While this marketing tactic of “booth babes” seems to be successful in pulling in a male demographic of customers women are ridiculed for it. So, the argument remains, should the comic industry continue branding a “No Girls Allowed” mentality? The changing demographic of “geeks” now includes women and unfortunately this method of branding will not envelop this new untapped market. Taking all of these marketing courses reminds me that sometimes marketers can forget when a new target market jumps into the scene. The world is always changing and industries need to adjust.
Feel free to check out the original blog post below:
Unconscious Style a fashion blog by Stephanie Heyden 